“I like to listen. I have learned a great deal from listening carefully. Most people never listen”
Ernest Hemingway was one of the most legendary figures in American literature. He had an amazing life.
Your customers and prospects aren’t really interested in your products or services. They are interested in themselves and/or their businesses. It’s human nature. To get their attention your brochure or catalog needs to focus on the benefits they will enjoy by making a purchase from you. Remember, people don’t buy telephone answering machines to record messages. They buy them so they will never miss an important call again.